Hosting a fashion show can be the perfect start to launching your fashion line or supporting one that already exists. Presenting new, creative, and innovative designs to the masses can be fun, but a few fundamentals must be considered when planning to bring your project to light.
Here are five ways you can think about promoting your fashion show to ensure it garners the traffic it deserves.
Partnerships for maximum exposure
Thanks to the power of collaborations, getting exposure is easier today than a decade ago. You can expand your reach exponentially by formulating partnerships with local or international fashion, beauty, and lifestyle brands and attracting a broader audience to your big event.
Consider getting sponsorships or creating co-branded marketing content with your sponsors to tap into their following and customers and collect attention for your event. To amplify this further, consider co-hosting a giveaway and amplifying your reach; consider giving away free tickets to one or two of your sponsors’ followers, helping to bring your show to light.
Partnering with existing, well-known brands has numerous benefits. Leveraging their popularity for your event is one of the most significant advantages that can help promote the fashion show.
Leverage social media
It is an undisputed fact that digital media is the need of the hour, and your fashion show can benefit significantly from a carefully curated social media marketing (SMM) strategy. Think of social media as a tool to help your marketing efforts reach your desired audience’s screens at a fraction of the cost.
Start by picking the platform that works for you. Instagram is popular nowadays, so you may consider utilizing it. Once you have picked your platform, create engaging content that will appeal to your audience. For example, you could create BTS videos of the planning and setup, practice walks, a model roster, interviews with the designers, short snippets, and funny videos on the set.
Use as many interactive elements as possible, like hosting live sessions, polls, quizzes on stories, sneak peek stories of the collection, etc. You can also use PosterMyWall’s fashion poster templates to create unique and attractive posters to display and pin to your profile to inform new visitors about the event.
Formulate a tailored mailing strategy
While social media marketing may take all the marketing credit, email marketing is still as potent as ever and can help attract the right crowd for your show. With a carefully developed email marketing strategy that ticks all the boxes, you can easily connect with influencers, VIP guests, fashion celebrities, and editors.
When developing your mailing strategy, use segmentation to your advantage. Divide your recipients into categories to facilitate the process. To create a buzz, incorporate animated GIFs and limited-time offers into your emails.
Use content from previous events or displays to help show your capabilities. A strong EDM campaign ensures your audience remains engaged and informed about the event, helping to ensure maximum attendance.
Drive engagement with AI-generated quizzes
Develop fun and engaging fashion quizzes to create hype around your marketing material. These quizzes allow your audience to connect with you days before the event. By leveraging AI, you can strengthen this association by offering article suggestions from your existing line based on their responses.
You can further amplify this by cross-sharing the quizzes across all your social media handles to help gain maximum traction and attention. Social media promotions can encourage users to share their results, allowing your event to gain organic traction.
You can even share quiz results on your social media profile, helping others get their minutes of fame. A multi-media strategy can help you increase visibility, attract a wider audience, and build anticipation leading up to the show, ultimately promising a good outcome.
Use the power of color in content marketing
Colors can play a pivotal role in your collection and marketing. Almost all fashion shows have a theme, and if a color is repetitive, leverage it in your marketing or use the color of the season in your material to make it aesthetic and appealing. Color is an effective method of shaping audience perception, making it a valuable tool for fashion marketing.
To make your show pop, carefully choose a prominent color in your collection that is coherent with the theme. For maximum impact, integrate that color into a cohesive format, such as the font colors in the print and digital posters, pamphlets, etc.
Fashion marketing can be a fun and thrilling ride, especially when marketing your collection, which means all the attention will be on your designs and creativity. While doing so many things just for attention and attendance can be exhausting, all this can help solidify your position in the market and help you gain your dream clients. Good luck!
